"My job is to stop anyone I can with an arresting or puzzling image, and entice the viewer to read the message in small type and above all to attend the exhibition"
Jacqueline Casey was born in 1927. She began in interior design and advertising before working at MIT where she did her most famous work. She's well known for her arresting poster designs that use unconventional shapes, visual puns, and basic colors to convey an image. She was inspired by Swiss typography and focuses on scale. The titles of her work are often much larger than the body text, and entice viewers to walk in closer to see the detailed information in small print. Unfortunately, she passed away in 1992 at the age of 65 so she didn't get the chance to create more work.
Jacqueline Casey is featured in museums in New York, Massachusetts, London, and group exhibitions that travelled around the world including Japan. Casey the William J. Gunn award and was given a Doctorate of Fine Arts from the Massachusetts College of Arts.
I really like her unique style, her simplicity, and her arresting designs. It's interesting how captivating her work is despite using very few design elements.